http://marisa-mell.blogspot.it/2009_07_01_archive.html
“J&B Whisky” is a scotch blended whisky. The “J&B-Rare Blend”, the standard J&B whisky brand, is a blend of 42 Scottish malt and grain whiskies. Its charactaristic green bottle with yellow and red label are world wide known but if you ask people, even ardent J&B-drinkers, what the abbreviation “J&B” means not many canaswer you that the two letters refer to the names of its founders “Justerini & Brooks”. The company, originally “Johnson & Justerini” was founded in 1749 in London (UK), delivering fine wine and spirits to various up-scale aristocratic households, as well as supplying the then British King George III. In 1910, Johnson & Justerini was bought by Alfred Brooks and renamed “Justerini & Brooks”. In the early 1950s “J&B” merged with another company to form “United Wine Traders Ltd”,and by the end of the decade it had conquered America. From this sound base, and helped by another merger with “W. A. Gilbey Ltd, the London Gin makers", the brand went on to win over the world and became today’s second best selling blended whisky in the world after that other strange whisky fellow “Johnnie Walker”. “J&B”-whisky not only became a household name in hotels, bars and private homes but during the 60’s and 70’s it also became a fixed staple in the cultural world.
“J&B Whisky” is a scotch blended whisky. The “J&B-Rare Blend”, the standard J&B whisky brand, is a blend of 42 Scottish malt and grain whiskies. Its charactaristic green bottle with yellow and red label are world wide known but if you ask people, even ardent J&B-drinkers, what the abbreviation “J&B” means not many canaswer you that the two letters refer to the names of its founders “Justerini & Brooks”. The company, originally “Johnson & Justerini” was founded in 1749 in London (UK), delivering fine wine and spirits to various up-scale aristocratic households, as well as supplying the then British King George III. In 1910, Johnson & Justerini was bought by Alfred Brooks and renamed “Justerini & Brooks”. In the early 1950s “J&B” merged with another company to form “United Wine Traders Ltd”,and by the end of the decade it had conquered America. From this sound base, and helped by another merger with “W. A. Gilbey Ltd, the London Gin makers", the brand went on to win over the world and became today’s second best selling blended whisky in the world after that other strange whisky fellow “Johnnie Walker”. “J&B”-whisky not only became a household name in hotels, bars and private homes but during the 60’s and 70’s it also became a fixed staple in the cultural world.
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